With summer kicking in and hopefully super-hot weather just around the corner, content marketers will have a whole new set of challenges to face. Over the past few months, brands like Coca-Cola and Ikea have kickstarted their major advertising campaigns with some stellar content marketing.  

It's been a busy month of partnerships and planning for us. The Hootsling team has been hard at work keeping the gears turning on new product launches and brand collaborations while also actively taking on new clients and promoting the services that we provide.

From corgis to crowns 

There was also a small matter of last month's Platinum Jubilee to plan for. The team needed to dig deep and put our best foot forward in creating event-related content. Content that would drive engagement, ignite brand loyalty, and ultimately convert into sales leads and increased revenue for our clients. While the three-day weekend allowed us some time to relax and take a break from our busy schedules, it also meant endless hours of back-to-back writing.

There was so much excitement leading up to 'Platty Jubes' — for marketers, this was an ideal opportunity to create successful campaigns that will be remembered for years to come. From corgis to crowns, brands have been lining up to pay tribute to their beloved monarch through clever marketing, advertising and social media campaigns.

We love creating social media buzz for events such as this and our clients love it too. We're now raising the bar with a line-up of transmedia content that blur the boundaries between print, video, web, social media and experiential experiences.

We're always open to collaborating with the best brands in town so get in touch if you'd like our marketing magicians to conjure up something special for your brand!

Pieces of a puzzle

There's no denying that content marketing has become an important part of modern marketing strategies. With today's customer demands, brands need to think beyond the standard blog post or video and offer interactive content.

That’s why I’ve been busy getting up to speed with transmedia content — a storytelling technique that encourages users to explore and absorb the company's brand across a series of platforms (videos, interactive graphics, social media) instead of one monolith piece.

Transmedia storytelling allows your brand to connect with consumers in a new, more personal, way. Blogs and social media posts will only get you so far. When you integrate transmedia elements in to your marketing campaigns and content releases — like video posts, podcasts, product packaging customisation and more — your campaigns become stronger from a creative perspective. All this content has a common thread, through in which the consumer plays an active role.

Think of your content as a puzzle in which all the pieces fit together to complete the story - the user is given new information in each piece. Your content is up to date and fresh, because it's a seamless story told across all channels. Original pieces are complemented by social media posts and promotional material that align with your online-to-offline marketing strategy, giving consumers convenient access to your thought leadership wherever they are and whatever platform they might be on.

B2B or B2C, that is the question?

Something else I’ve discovered is the significant difference between B2B and B2C clients. Being aware of these differences can be helpful in determining what kind of content to produce and how to market it effectively.

B2B companies tend to have different needs and demands than B2C businesses — one size certainly doesn't fit all. Getting a clear understanding of target audiences, the obstacles they face, and how to overcome them should be at the forefront of any business content produced.

Both should be approached differently.

It’s important for marketers to understand when they can use convergent strategies and when they can't. Different strategies should be applied to each case, and a single approach won't work for everything.

To understand why, let’s dive into the differences between the two;

B2B marketing is a type of marketing that occurs between two businesses. This could be a company selling a product to another company, or two companies working together on a project.

The key difference between B2B marketing and other types of marketing is the focus on logic and reason. When marketing to another business, you need to be able to show how your product or service will benefit them. This means that the content of your marketing materials should be clear and concise, showing off the features of your product in a way that will business users.

While B2B marketing focuses on business-to-business marketing, B2C marketing focuses on marketing to consumers

Content that hits the mark

When creating content, there’s a big difference between B2B and B2C marketing. For B2B, you want to create long-form content that is packed with information, industry jargon, and keywords. This will show potential clients that you are an authority in your field.

On the other hand, for B2C, you'll want to focus on creating content that is concise and funny. This is what will resonate most with consumers and keep your brand top of mind and lead to sales for your business.

At 10K60, we know that no two businesses are the same. That's why we tailor our strategies specifically to each client, whether they're B2B or B2C. We work closely with their teams to ensure that they’re consistently ahead of the game, creating effective marketing strategies that deliver results.

Power of words

So all in all, a pretty good month, thanks in part to the hot weather and the corgis!

It's beginning to feels like everything I do is geared towards my content marketing career these days. Sure, there's a lot of hard work involved, but by putting in the effort and application, I'm also able to play hard (and be first in line when that viral posting opportunity arises!)

One thing's for sure, I think I’ve found my true calling in life as a content marketer. I love the challenge it presents me with both professionally and personally. I see content marketing not only as a job, but as an amazing way to learn new communication skills and grow as a person.

From creating interesting and engaging blog posts, to social media management and spinning many plates, my new role has taught me so much about people from all walks of life and the world around me.

I’ve certainly gained a new appreciation of the power of words and how they can create a connection with others.

KazD - Content Marketer in Training

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